Your vision is working - but somewhere between your head and your team, things are getting lost. I help neurodivergent and creative founders translate their thinking into a business that can actually execute it, without losing the energy that got you here.

Sounds like you?

Why Work with Emma

There’s a moment in every founder’s journey where the thing that made you brilliant - your ability to see everything at once, move fast, hold the vision - starts to become the bottleneck. The team is growing, decisions are piling up, and somehow everything still runs through you.

That’s where I come in.

I’m Emma Wallace - a Strategy Translator and Operational Catalyst for neurodivergent and creative founders. I think the same way you do, because I’m neurodivergent and creative myself. That means you don’t have to over-explain your thinking, justify your ideas, or translate yourself before we can even start. I get it.

For over a decade, I’ve worked inside founder-led consumer businesses, and I’ve worked directly with dozens of neurodivergent and creative founders as a mentor, thinking partner, and commercial advisor. That combination gives me something unusual: deep commercial experience inside scaling businesses, and an intimate understanding of the specific gaps and challenges that founders like you face when trying to grow.

I sit alongside you at the critical scaling moment - when the business is starting to work, but could wheelspin without the right foundations. I take what’s in your head, make it legible for your team, and build the operational rhythm that allows your vision to actually move through the business.

The goal isn’t to change how you think. It’s to build something that allows it to scale.

How I Support You

I work across four interconnected areas. Always in service of the same goal: getting your thinking out of your head and into the business.

Strategy Translation

Taking what’s in your head and making it real. I work with you to sharpen and articulate your vision, then make sure every part of the business - product, marketing, operations - knows what it means for them. Not as a document that lives in a folder, but as a shared understanding that drives decisions.

Commercial Rigour

Getting honest about how the business is actually performing. I dig into the metrics that matter, create trading rhythms that have real teeth, and help you make decisions based on what’s true rather than what feels true.

Pace and Efficiency

Finding where time and energy are being wasted. I identify the bottlenecks, remove the busywork, and introduce smarter ways of working - including AI tools - so your team has bandwidth to think strategically, not just execute.

Culture and Capability

Building a team that can think, not just follow instructions. I help you define how you work, what good looks like, and how to bring people along - so you can empower rather than micromanage, and the business doesn’t grind to a halt every time a decision needs making.

See my example service packages

Testimonials

Emma was my mentor for 3 months. She was reliable, consistent, and true to her word. Not to mention such a pleasant person to talk to and share ideas with. As a soloprenuer, it can be lonely and quite difficult to get outsider perspective on business decisions. I was reluctant to try another mentorship program after a bad experience in the past, but I'm really happy to have met Emma. If you need someone open minded, takes initiative, knows what they're doing and gives good advice, get first dibs on Emma!

Lauren Little - Founder

I worked with Emma for 5 years whilst she was at Rapha. A true self starter, Emma is someone who genuinely wants to improve the way that things are done, and rather than just thinking about it, she puts in the work and makes things happen. As her role and responsibilities evolved, Emma really stepped up to the challenge, demonstrating an enviable amount of resourcefulness and a passion to succeed. With this mentality and her easy going nature, Emma would be an asset to any organisation.

Laura Shipperlee - CPO

Emma was on our Advisory Board at Enna. Firstly, she was absolutely lovely and very down to earth, which definitely made working together easier. She was extremely helpful, always using her contacts and industry knowledge to provide us with informed advice. She is also great at listening, which is really important within this sort of position, as us founders always need someone thats willing to listen and help us approach problems in a different light. Thank you so much Emma!