Work with Emma
Services Overview
I typically work with founders over a minimum of six months, embedding alongside your leadership team as a fractional Strategy Translator and Operational Catalyst. Every engagement is shaped around what your business needs most — but the work usually moves through three phases:
Discovery
Understanding what’s really going on. What’s working, what isn’t, and where the biggest leverage is. I interview, observe, pull threads. I surface the half-formed thinking that’s floating around in your head but hasn’t been articulated. I identify the gaps between what people think is happening and what’s actually happening.
Translation
Tackling the most pressing areas first. Sharpening strategy, building commercial rigour, creating operational rhythm. Anchoring everything to where you want to be in three to five years - and mapping what needs to start now to get there.
Embedding
Making it stick. Upskilling the team to think strategically, not just execute. Building ways of working that don’t depend on you being in the room. Creating the operating rhythm so the business can move at pace without everything running through you.
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You’ll know it’s working when:
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You trust that things are getting done without being in the detail of everything. Your team brings you ideas and you can say “yes, that aligns” or “that needs refining” - rather than “I need to fix this myself.” You have space to think about where you’re going, not just what’s on fire today. You’re leading - not firefighting or doing everything.